Alive and Kicking LLC
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Let's Talk

 You don't have to wait for the "perfect" time to start making healthier choices. 

Make your move today. 

Contact Me

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Alive and Kicking LLC

Email: norm@aliveandkickingllc.com Address: Clearwater, FL - USA

Hours

Open today

09:00 am – 06:00 pm

Let's Talk

Schedule your call

The focus is on you, and what you are looking to achieve with your health goals!

-Coach Norm

Disclaimer: This content is for informational, educational, and personal growth purposes only. Alive & Kicking LLC does not diagnose, prescribe, treat, or provide medical advice. Always consult an appropriate licensed healthcare professional regarding your individual health needs. 

Privacy Policy

 

Privacy Policy 

Effective Date: August 28, 2026 

This Privacy Policy governs the privacy terms of our website, services, sub-domains, and any associated web-based and mobile applications (collectively, the “Website”), as owned and operated by Alive and Kicking, LLC (“Alive and Kicking,” “we,” “us,” or “our”). Alive and Kicking provides a wellness coaching platform and related non-healthcare services. Any capitalized terms not defined in this Privacy Policy have the meaning specified in our Terms of Use. 

Your privacy is very important to us. Accordingly, we have developed this Policy in order for you to understand how we collect, use, communicate and disclose and make use of personal information. We use your Personal Information only for providing and improving the Site. By using the Site, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms of Use, accessible here. The following outlines our privacy policy. 

  • Before or at the time of collecting personal information, we will identify the purposes for which information is being collected. 
  • We will collect and use personal information solely with the objective of fulfilling those purposes specified by us and for other compatible purposes, unless we obtain the consent of the individual concerned or as required by law. 
  • We will only retain personal information as long as necessary for the fulfillment of those purposes. 
  • We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned. 
  • Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up to date. 
  • We will protect personal information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification. 
  • We will make ready to customers information about our policies and practices relating to the management of personal information. 

Your Privacy 

Alive and Kicking follows applicable legal requirements to protect your privacy. This Privacy Policy explains how we may collect information from you, how we may use or share your information, and how you can limit certain uses or disclosures of your information. We use the Personal Data you provide in a manner consistent with this Privacy Policy. If you provide Personal Data for a particular reason, we may use the Personal Data in connection with the reason for which it was provided. For example, registration information submitted when creating your account may be used to provide access to wellness coaching tools, account features, communications, and recommendations based on your use of the Website. We may also use your Personal Data and non-personally identifiable information gathered through the Website to improve the content, functionality, and user experience of the Website and our services. You will see terms in this Privacy Policy that are capitalized. These terms have meanings as described in the Definitions section below.  

HIPAA and Health Information 

Alive and Kicking is not a healthcare provider, health plan, healthcare clearinghouse, or business associate of a covered entity with respect to the Website or services described in this Privacy Policy. Accordingly, Alive and Kicking is not a “covered entity” under the Health Insurance Portability and Accountability Act of 1996 and its implementing regulations (“HIPAA”), and information collected through the Website is not governed by HIPAA unless expressly stated otherwise in a separate written agreement. The Website and services are intended for general wellness coaching and informational support and are not intended to provide medical advice, diagnosis, treatment, or healthcare services. You should not submit protected health information, medical records, or other sensitive healthcare information through the Website unless we specifically request it and provide terms that apply to that information. 

Definitions 

“Non-Personal Information” is information that is not personally identifiable to you and that we automatically collect when you access our Website with a web browser. It may also include publicly available information that is shared between you and others. 

“Personally Identifiable Information” is non-public information that is personally identifiable to you and obtained in order for us to provide you within our Website. Personally Identifiable Information may include information such as your name, email address, and other related information that you provide to us or that we obtain about you. 

Information We Collect 

Generally, you control the amount and type of information you provide to us when using our Website. 

As a Visitor, you can browse our website to find out more about our Website. You are not required to provide us with any Personally Identifiable Information as a Visitor. 

Computer Information Collected 

When you use our Website, we automatically collect certain computer information by the interaction of your mobile phone or web browser with our Website. Such information is typically considered Non Personal Information. We also collect the following: 

  • Cookies 

Our Website uses “Cookies” to identify the areas of our Website that you have visited. A Cookie is a small piece of data stored on your computer or mobile device by your web browser. We use Cookies to personalize the Content that you see on our Website. Most web browsers can be set to disable the use of Cookies. However, if you disable Cookies, you may not be able to access functionality on our Website correctly or at all. We never place Personally Identifiable Information in Cookies. 

  • Geographical Information 

When you use the mobile application, we may use technology to determine your current location in order to determine the city you are located within and display information with relevant data. We will not share your current location with other users or partners. If you do not want us to use your location for the purposes set forth above, you should turn off the location services for the mobile application located in your account settings or in your mobile phone settings and/or within the mobile application. 

  • Automatic Information  

We automatically receive information from your web browser or mobile device. This information includes the name of the website from which you entered our Website, if any, as well as the name of the website to which you’re headed when you leave our website. This information also includes the IP address of your computer/proxy server that you use to access the Internet, your Internet Website provider name, web browser type, type of mobile device, and computer operating system. We use all of this information to analyze trends among our Users to help improve our Website. 

  • Log Data 

Like many Website operators, we collect information that your browser sends whenever you visit our Website (“Log Data”). This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, the pages of our Website that you visit, the time and date of your visit, the time spent on those pages and other statistics. 

  • Additional Data 

Additional data may be collected without our knowledge. Third parties, including website hosting companies, analytics providers, and search engines may, through embedded coding or similar technologies, collect data that Alive and Kicking is unaware of and does not specifically seek to collect. 

Under the Children’s Online Privacy Protection Act, no website operator may require, as a condition of participation in an activity, that a child younger than 13 years of age disclose more information than is reasonably necessary. Alive and Kicking does not knowingly collect personal information from children under 13 without verifiable parental consent. If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete that information. The Website and services are intended solely for individuals 18 years of age or older. 

How We Use Your Information 

We use the information we receive from you as follows: 

  • Customizing Our Website 

We may use the Personally Identifiable information you provide to us along with any computer information we receive to customize our Website. 

  • Sharing Information with Affiliates and Other Third Parties 

We do NOT sell or rent clients’ personally identifiable information. We may provide your Personally Identifiable Information to affiliates that provide services to us with regards to our Website (i.e. payment processors, Website hosting companies, etc.); such affiliates will only receive information necessary to provide the respective services and will be bound by confidentiality agreements limiting the use of such information. 

We retain the right to collect and use any Non Personal Information collected from your use of our Website and aggregate such data for internal analytics that improve our Website and Service as well 

as for use or resale to others. At no time is your Personally Identifiable Information included in such data aggregations. 

  • Legally Required Releases of Information 

We may be legally required to disclose your Personally Identifiable Information if such disclosure is (a) required by subpoena, law, or other legal process; (b) necessary to assist law enforcement officials or government enforcement agencies; (c) necessary to investigate violations of or otherwise enforce our legal terms; (d) necessary to protect us from legal action or claims from third parties including you and/or other users; and/or (e) necessary to protect the legal rights, property, or safety of Alive and Kicking, our users, employees, contractors, service providers, and affiliates. 

Opt-Out 

We offer you the chance to “opt-out” of having your personally identifiable information used for particular functions, when we ask you for this detail. When you register for the Site, if you do not want to receive any additional material or notifications from us, you can show your preference on our registration form. 

Links to Other Websites 

Our Website may contain links to other websites that are not under our direct control. These websites may have their own policies regarding privacy. We have no control of or responsibility for linked websites and provide these links solely for the convenience and information of our visitors. You access such linked websites at your own risk. These websites are not subject to this Privacy Policy. You should check the privacy policies, if any, of those individual websites to see how the operators of those third-party websites will use your personal information. In addition, these websites may contain links to websites of our affiliates or service providers. Such websites are not subject to this Privacy Policy unless expressly stated, and you should check their individual privacy policies to see how those operators will use your personal information. You acknowledge and agree that Alive and Kicking shall not be held liable for the actions of such third-party websites. 

Security 

The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security. We utilize practical protection measures to safeguard against the loss, abuse, and modification of the individual Data under our control. Personal Data is kept in a secured database and always sent out by means of an encrypted SSL method when supported by your web browser. No Web or e-mail transmission is ever totally protected or mistake cost-free. For example, email sent out to or from the Website may not be protected. You must take unique care in deciding what info you send to us by means of e-mail. 

Privacy Policy Updates 

We reserve the right to modify this Privacy Policy at any time. You should review this Privacy Policy frequently. If we make material changes to this policy, we may notify you on our Website, by a blog post, by email, or by any method we determine. The method we chose is at our sole discretion. We will also change the “Last Updated” date at the beginning of this Privacy Policy. Any changes we make to our Privacy Policy are effective as of this Last Updated date and replace any prior Privacy Policies. 

Opt Out Our Privacy Practices or This Privacy Policy  

We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained. If you have any questions about our Privacy Practices or this Policy, please contact us. 

Changes to this Notice: 

We reserve the right to change this notice. We reserve the right to make the revised or changed notice effective for information we already have about you, as well as any information we receive in the future. 

How To Contact Us 

Should you have other questions or concerns about these privacy policies and/or the practices of this Web site, please contact us at: 

Norm@aliveandkickingllc.com 

 

Terms of Use

 

Alive and Kicking, LLC 

Terms of Use: 

This Agreement was last updated on August 28, 2026 and became effective on such date. Acceptance of the Terms of Use 

This page states the terms and conditions that constitute the legal agreement under which you may use this website or online platform, including any related webpages, applications, content, features, tools, and services made available by Alive and Kicking, LLC (collectively, the "Site"), which is owned and operated by Alive and Kicking, LLC. Alive and Kicking, LLC provides a non-healthcare wellness coaching platform and does not provide medical, clinical, diagnostic, treatment, or other healthcare services. 

PLEASE READ THIS PAGE CAREFULLY, BECAUSE IT DESCRIBES YOUR RIGHTS AND RESPONSIBILITIES WITH RESPECT TO YOUR USE OF THE SITE. IF YOU DO NOT ACCEPT THIS TERMS OF USE AGREEMENT, DO NOT USE THIS SITE OR SUBMIT ANY INFORMATION THROUGH THE SITE. 

Welcome to the website and wellness coaching platform owned by Alive and Kicking, LLC, a limited liability company. By using the Site in any manner, which includes, but is not limited to, merely accessing the Site (including in an automated manner) and/or reading its content, as well as interacting with it and/or any service offered through the Site or otherwise, you acknowledge and agree that you have read, will abide by, and agree to be bound by these terms of use, by any additional terms that may govern certain products, services and/or information available through the Site which may be presented to you in conjunction therewith, including any service-specific terms (the "Additional Terms"), and by the terms of the Privacy Policy, all of which are incorporated herein by this reference (collectively, the "Agreement"): 

No Medical Services; HIPAA Status 

Alive and Kicking, LLC offers wellness coaching, educational content, accountability tools, and related non-clinical support. The Site, Site Content, and any services made available through the Site are not intended to diagnose, treat, cure, prevent, or manage any disease, medical condition, or mental health condition, and they are not a substitute for professional medical advice, diagnosis, treatment, therapy, counseling, or care. You should consult a qualified healthcare professional before making decisions about your health, wellness, diet, exercise, medications, or treatment. 

Alive and Kicking, LLC is not a healthcare provider, health plan, healthcare clearinghouse, or business associate acting on behalf of any such entity. Accordingly, Alive and Kicking, LLC is not a "covered entity" under the Health Insurance Portability and Accountability Act of 1996 and its implementing regulations (collectively, "HIPAA"), and information you submit through the Site is not protected health information under HIPAA solely by virtue of being submitted to the Site. Our collection, use, and disclosure of information submitted through the Site are governed  

by our Privacy Policy and other applicable privacy laws, not HIPAA, unless expressly stated otherwise in a separate written agreement signed by Alive and Kicking, LLC. 

PRIVACY POLICY 

As used in this agreement, the words "you" and "your" refer to each user of the Site (and any company or other entity a user may represent), and the words "we", "us", "our" and any other variation thereof refer to Alive and Kicking, LLC. This Agreement will remain in full force and effect as long as you are a user of the Site and your obligations hereunder and any disclaimers and limitations set forth herein (including, without limitation, those relating to indemnification, warranties and limitations of liability) shall survive any cessation of such use and/or any cessation of your use of any product, service, information and/or feature available on this Site. 

By using this Site, you represent and warrant that you have the right, authority and capacity to enter into and abide by this Agreement. This Site is intended solely for users who are 18 years of age or older. Nothing contained herein shall invalidate the terms of the Privacy Policy of Alive and Kicking, LLC. 

Conflict Between Terms 

In the event of a conflict between these Terms of Use, those of any Additional Terms, and/or those of the additional policies and agreements identified above, the following order of precedence will govern: first, the Additional Terms; second, the policies and agreements specified above not included within the definition of "Additional Terms"; third, these Terms of Use. In the event of a conflict between the content in any frequently asked questions or “FAQ” section of this Site and this Agreement, the latter will govern. 

Site Content 

The content of this Site, such as all software, designs, text, graphics, logos, artwork, images, photographs, audio clips, video clips, digital downloads, documents, button icons, wellness coaching materials, educational content, accountability tools, and other content, information and/or materials displayed on or otherwise accessible from or on the Site, including the selection and arrangements thereof (collectively, "Site Content"), is the exclusive property of Alive and Kicking, LLC and/or its subsidiaries, affiliates, assigns, licensors, advertisers, promotional partners, and sponsors. Nothing in this Agreement will be interpreted to convey any rights, title or interest in or to any Site Content. The Site and the Site Content are provided to you as a convenience and for your information only. Alive and Kicking, LLC does not represent or warrant that: (a) the Site Content is accurate, complete, or up-to-date or that it will be updated, 

(b) the Site Content is free of technical inaccuracies or typographical errors, (c) the Site Content is free from changes caused by third parties, or (d) access to the Site and/or the Site Content will be free from interruptions, errors, computer viruses or other harmful components. It is your sole  

responsibility to evaluate the accuracy, completeness, and usefulness of any Site Content. Under no circumstances will Alive and Kicking, LLC be liable for any loss or damage of any kind arising out of or relating to your use, download, reproduction, distribution and/or reliance on any Site Content. 

You are hereby granted permission to access the Site Content from the Site in whole or in part, solely for your personal, non-commercial use of viewing and browsing through the Site or ordering products or services from the Site. This permission terminates automatically if you breach any of the terms of this Agreement. If pursuant to an express authorization from Company you download or copy Site Content from the Site, the Site Content, including all code, files, images, contained in or generated by the Site Content, and accompanying data, are deemed to be licensed to you by Company. Neither title nor intellectual property rights are transferred to you. You may not resell, decompile, reverse engineer, disassemble, or otherwise convert any Site Content comprised of software to a perceivable form. All other use of Site Content (in whole or in part), including, but not limited to, uploading, downloading, displaying, publishing, performing, broadcasting, transmitting, retransmitting, modifying, creating derivative works from, reproducing (whether by linking, framing, or any other method), or otherwise exploiting Site Content, are strictly prohibited without Company's prior express written consent. 

Access to the Site Content may not be lawful by certain persons or in certain countries. You also acknowledge and agree that downloading of any object code or software by website users in restricted countries is prohibited. If you access the Site, you do so at your own risk and are responsible for compliance with all local, state, federal, national and international laws, rules, regulations, ordinances, judgments, decrees and treaties (collectively, "Laws") applicable to the jurisdiction from which you access the Site. 

Notwithstanding any statement to the contrary in this Agreement, you will not use or attempt to use, and shall cause each other party under your control not to use or attempt to use, any engine, software, tool, agent, or other device or mechanism (including, without limitation, browsers, spiders, avatars, or intelligent agents) to navigate or search the Site other than (a) the search engine and search agents available from the Site, if any, and (b) generally available third-party web browsers. 

Collection of Information 

To access and/or use certain services, products, information and/or features available on the Site (collectively, "Site Features") and/or to participate in various other activities on the Site, you may be asked to and/or may otherwise choose to provide certain information. Our collection, handling and use of all information submitted by you on or through the Site (including through any "contact us" forms) will be pursuant to our Privacy Policy. 

User Content and Submissions  

Any content you provide to us or the Site other than Personal Information (as defined in our Privacy Policy), whether by posting, uploading, email or any other method (collectively "Submitting"), including, but not limited to, photos, messages, graphics, notes, text, information, audio, video, ratings, feedback, wellness goals, progress updates, data, answers, questions, comments, suggestions, plans, ideas, or the like (collectively "User Content"), will be deemed to be non-confidential and non-proprietary and we shall have no obligation to protect such information from disclosure absent a written agreement to the contrary signed by an authorized representative of Alive and Kicking, LLC. You acknowledge and agree that the submission of such information will in no way prevent the purchase, development, use or implementation of the same or any similar products, services, plans, and ideas by Alive and Kicking, LLC, its affiliates, subsidiaries and related companies, and/or their respective owners, managers, officers, directors, employees, representatives, agents, contractors, service providers, suppliers, clients, marketing partners, and advertisers (collectively, "Related Parties") for any purpose whatever. You further acknowledge and agree that we are free to reproduce, transmit, display, publish, disclose, make derivative works from, distribute, and otherwise use any and all User Content without restriction and without attribution, compensation, royalties or other consideration to you. You hereby assign to Alive and Kicking, LLC (without additional consideration) all worldwide rights, title and interest, including copyrights and other intellectual property rights, in and to all User Content on a joint basis with you. 

By submitting User Content to any area of the Site open to other users or the general public, you acknowledge, and agree that such User Content will be considered public information for purposes of the Privacy Policy and will not be subject to the privacy protections generally afforded your Personal Information. 

You may not Submit User Content on the Site that is not accurate and truthful or that you did not create (unless you have express permission from the proper third party to Submit it). You assume all risks associated with any use of User Content, including any reliance on its accuracy, completeness or usefulness by others, or any disclosure by you of information in User Content that makes you personally identifiable. We reserve the right to contact you or disclose your identity for any User Content posted that in our sole discretion violates this Agreement or any Law. 

Trademarks and Service Marks 

There are a number of proprietary trademarks, service marks, logos, slogans, and product designations found on this Site, both registered and unregistered. By making them available on this Site, Company is not granting you by implication, estoppel, or otherwise, a license to use them in any fashion. Access to this Site does not confer upon you any license under any of Company's or any third party's intellectual property rights, whether by implication, estoppel, or otherwise. No Company trademark, service mark, or logo may be used as a hyperlink without Company's prior written permission. All product or service names and other marks not owned by Company are the property of their respective owners. Requests to use any such third party owned names or marks should be directed to the relevant third-party owner thereof.  

Accounts, Passwords and Use of the Site 

To use and access all available Site Features and/or to obtain additional products, information or services from Company or our Related Parties, you may be required to complete a registration process, which may include entering one or more of the following: your name; your address; a username; a telephone number; a password; and/or other profile information (as the case may be, a "Profile"). You acknowledge and agree that you are responsible for maintaining the confidentiality and security of your username, password and identification, and are fully responsible for all uses of your username, password, registration, account and/or Profile (collectively, your "Account") and for any activity that occurs under your Account, whether or not authorized by you, including, without limitation, any fees associated with such use (including use of third party services accessed through the Site). You agree to: (a) provide accurate, current and complete information about you as may be prompted by any registration forms on the Site ("Registration Data"); (b) maintain and promptly update the Registration Data and any other information you provide to Company to keep the same accurate, current and complete; and (c) notify us immediately of any unauthorized use of your Account, or if you believe your password has been lost or stolen or any other breach of security. 

By creating an Account or otherwise Submitting User Content, you agree that we may send you certain communications. You can opt-out of any non-essential communications by emailing Us. By accessing, using and/or registering for the Site and/or any Site Feature (irrespective of whether you are a registered user), you acknowledge, and agree that you are automatically subject to the rules of conduct set forth below. You further agree that we reserve the right, in our sole discretion and without prior notice, to suspend, modify or terminate your access to the Site and/or any registration, membership and/or Account you may have created on the Site at any time. 

Site Features that are only available to registered users of the Site ("Restricted Features") are to be accessed and/or used only by registered users of the Site. All registered users should have only one unique username with one unique password. Sharing a password or other Account information with any non-registered user for purposes of allowing a non-registered user to access or use Restricted Features will be deemed a breach of this Agreement for which we may terminate your Account immediately without notice (in addition to any other remedies available hereunder, at Law and/or in equity). Violations of the Site's system or network security may result in civil or criminal liability. We will investigate possible violations of system or network security and may involve, and cooperate with a user's employer, Internet Service Provider, and/or law enforcement authorities in investigating and/or prosecuting users who are involved in such violations. If you desire to cancel your Account, you must notify us. 

Prohibited Conduct 

The Site may not be used in any manner that is unlawful or harmful to our rights and/or the rights of any third party (including Related Parties), or that is in violation of this Agreement. You may not attempt to: (a) alter, or destroy data on, from or through the Site or retrieve any data on, from or through the Site other than that which is made directly available to you on the Site; 

(b) probe, scan or test the vulnerability of a system or network on, from or through the Site; (c) breach or defeat system or network security measures on, from or through the Site such as  

authentication, authorization, confidentiality, intrusion detection, or monitoring; (d) interfere with or disrupt the Site or our business, operations or services, or those of any third party (including Related Parties); (e) interfere with or disrupt any computer, host, network, or telecommunications device we maintain or which is maintained by any third party (including Related Parties); (f) interfere with or disrupt the legitimate use of the Site by any person, including, without limitation, via means of submitting a virus to the Site, overloading, "flooding," "spamming," "mailbombing," or "crashing" the Site or the server of any user; (g) transmit, distribute, disseminate, publish or store any information that is in violation of any applicable Laws or is defamatory, abusive, obscene, indecent, or harassing, or that threatens or encourages injury to persons or property or infringement of the lawful rights of any party; (h) violate the privacy rights of any party under applicable Law; (i) use any technology that is or reasonably should be known to contain software viruses, Trojan horses, or any computer code, files, or programs designed to disrupt, destroy, invade, gain unauthorized access to, corrupt, observe, or modify without authorization, any of our data, software, computing or network devices, or telecommunications equipment, or those of any authorized user or of any third party (including Related Parties); (j) use the Site to send, relay, forward, bounce, reply, or otherwise route commercial or non-commercial unsolicited electronic messages (such as "spam") or commercial electronic messages even if previously solicited by the intended recipient; (k) copy (whether directly or by use of any scraping or similar techniques) any Site Content; (l) bypass the Site's homepage via deep-linking or any other means, or frame the Site, or any Site Content without the express written permission of Company; (m) falsify identification or impersonate any person or entity, including, but not limited to, a Company representative and/or a chat room or public forum leader, host, or guide. 

Compliance with Laws 

You represent and warrant that your use of the Site will comply with any and all applicable Laws and that you will not restrict or inhibit any other user from using and enjoying the Site. 

No Endorsement of User Content 

Company does not necessarily endorse, support, sanction, encourage, verify, or agree with the comments, opinions, or statements of third parties or any other User Content displayed on or transmitted via the Site. Any such information or material Submitted to the Site are the views and responsibility of those who submit it, and do not necessarily represent the views of Company. 

Links and Advertisements 

The Site may contain links or pointers to other websites maintained by third parties, banner and general advertising, and other content provided by advertisers and other third parties (collectively, "Third Party Content"). You acknowledge and agree that the inclusion of Third Party Content on the Site does not, absent an express statement to the contrary elsewhere in the Agreement, indicate 

(a) an endorsement by Company of (i) any Third Party Content provider or the business practices (including the privacy policies) thereof, (ii) the goods, services, or information provided by any Third Party Content provider, and/or (iii) the advertising,  

information and/or messages conveyed in any Third Party Content, or (b) any other authorization, sponsorship, affiliation, joint venture or partnership by, with or between any Third Party Content Provider and Company and/or any Related Parties. You may from time to time enter into correspondence with Third Party Content providers or otherwise participate in the Third Party Content offered through the Site. However, all such correspondence and participation, including, without limitation, any resulting contractual agreements, are solely between you and the provider. You further agree that we are not responsible for upholding any applicable terms, conditions, representations or warranties made by Third Party Content providers or the purchase of goods and services offered by Third Party Content providers. Company reserves the right to terminate a link to a third party website at any time and remove any other Third Party Content at any time. Linked and/or advertised third party websites are not under our control and Company is not responsible for their availability, content, advertising, products or materials, including any further links in a third party site. 

It is up to you to take precautions to ensure that any third party website you navigate to using any Third Party Content on the Site is free of computer viruses, worms, Trojan horses and other items of a destructive nature. You agree that neither Company nor any Related Parties will, under any circumstances, be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with your use of or reliance on any Third Party Content and/or any products, services, information, content, advertising, or business practices of any Third Party Content provider and/or any linked third-party sites. If you decide to access and use linked third-party websites, you understand, acknowledge, and agree that you do so at your own risk. Any concerns with any Third Party Content and/or any third party products, services, information or websites should be directed to the provider thereof. Any website linking to the Site (a) may link to, but not replicate, the Site Content; (b) should not create a browser, border environment or frame the Site Content; (c) must not imply that we or any of our Related Parties are endorsing it or its products; (d) must not misrepresent its relationship with us; (e) must not present false information about our products or services; and (f) must not contain content that could be construed as distasteful, offensive or controversial, and should contain only content that is appropriate for all age groups. 

Third Party Beneficiary Rights 

Some of the provisions within this document are for the benefit of Related Parties. The Related Parties (whether individuals or entities) shall have the right to assert and enforce those provisions directly against you on their own behalf. 

Disclaimer of Warranties 

SITE CONTENT AND SITE FEATURES (INCLUDING THOSE PROVIDED BY THIRD PARTIES) ARE PROVIDED BY ALIVE AND KICKING, LLC "AS IS" AND WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED (OTHER THAN THOSE THAT MAY BE AVAILABLE TO YOU DIRECTLY FROM THIRD PARTY PROVIDERS AS AN END USER OF SUCH THIRD PARTIES PURSUANT TO THE RELEVANT THIRD PARTY'S TERMS AND CONDITIONS OF SERVICE). TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR  

IMPLIED, INCLUDING, BUT NOT LIMITED TO, ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, ALIVE AND KICKING, LLC MAKES NO WARRANTIES WITH RESPECT TO THE ACCURACY, RELIABILITY, TIMELINESS, OR COMPLETENESS OF SITE CONTENT AND/OR SITE FEATURES, OR THAT THE SITE, SITE FEATURES, AND/OR THE SITE'S SERVER AND SOFTWARE WILL BE ERROR-FREE, AVAILABLE FOR UNINTERRUPTED USE, OR FREE OF COMPUTER VIRUSES OR OTHER HARMFUL COMPONENTS. NO ADVICE, RESULTS OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED BY YOU FROM ALIVE AND KICKING, LLC THROUGH THE SITE SHALL CREATE ANY WARRANTY. IF YOU ARE DISSATISFIED WITH THE SITE AND/OR ANY SITE FEATURES, YOUR SOLE AND EXCLUSIVE REMEDY IS TO DISCONTINUE USING THE SITE AND/OR THE SITE FEATURES. YOUR USE OF THE SITE AND ANY SITE FEATURES IS UNDERTAKEN SOLELY AT YOUR DISCRETION AND OWN RISK. IF YOUR USE OF THE SITE, SITE FEATURES AND/OR ANY SITE CONTENT RESULTS IN THE NEED FOR SERVICING, REPAIRING AND/OR REPLACING EQUIPMENT OR DATA, YOU ACKNOWLEDGE AND AGREE THAT NEITHER ALIVE AND KICKING, LLC NOR ANY RELATED PARTY WILL BE RESPONSIBLE FOR THOSE COSTS. APPLICABLE LAW MAY NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES, SO SOME OF THE DISCLAIMERS IN THIS AGREEMENT MAY NOT APPLY TO YOU. 

Indemnity; Limitation of Liability 

You agree to indemnify, defend and hold Alive and Kicking, LLC and its Related Parties harmless from and against all losses, expenses, damages and costs, including reasonable attorneys' fees, arising out of, resulting from or relating to your misuse of the Site, any Site Features, any Third Party Content, any User Content you Submit, your violation of applicable Law, and/or your violation of this Agreement. ALIVE AND KICKING, LLC WILL NOT BE RESPONSIBLE OR LIABLE FOR ANY LOSS OR DAMAGE ARISING FROM OR RELATING TO YOUR FAILURE TO COMPLY WITH THIS AGREEMENT. You agree that 

neither Alive and Kicking, LLC nor any of its Related Parties will have any liability or responsibility to you for any loss or damage under any theory of liability or indemnity arising from or relating to your failure to comply with this Agreement and/or in connection with your use of the Site and/or any Site Features. You hereby release and forever waive any and all claims you may have against Alive and Kicking, LLC and its Related Parties for losses or damages you sustain in connection with your use of the Site and/or any Site Features. WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, UNDER NO CIRCUMSTANCES WILL ALIVE AND KICKING, LLC OR ANY OF ITS RELATED PARTIES BE LIABLE FOR ANY DIRECT (OTHER THAN A REFUND OF AMOUNTS PAID BY YOU TO ALIVE AND KICKING, LLC IN THE PREVIOUS MONTH DIRECTLY FOR USE OF THE SITE, IF ANY), INDIRECT, SPECIAL, INCIDENTAL OR CONSEQUENTIAL DAMAGES, OR FOR LOST DATA OR PROFITS, RESULTING FROM ACCESS TO, USE OF OR INABILITY TO  

USE THE SITE AND/OR ANY SITE FEATURE, OR DUE TO ANY BREACH OF SECURITY ASSOCIATED WITH TRANSMISSION OF INFORMATION VIA THE INTERNET, EVEN IF ONE OR MORE OF ALIVE AND KICKING, LLC AND ANY RELATED PARTIES HAS BEEN ADVISED OF THE POSSIBILITY OF YOUR DAMAGES. 

Some jurisdictions do not allow the exclusion or limitation of liability for consequential or incidental damages. In such jurisdictions, our liability is limited to the greatest extent permitted by law. We reserve the right to take exclusive control and defense of any claim subject to indemnification by you, in which event you will cooperate fully with us in asserting any available defenses. 

Modification or Discontinuance of the Site 

At any time and from time to time, without notice to you, and for any or no reason in its sole and absolute discretion, Alive and Kicking, LLC may modify, suspend or discontinue, in whole or in part and on a temporary or permanent basis, any or all aspects of the Site, including, without limitation, any Site Features. You understand, acknowledge, and agree that Alive and Kicking, LLC will not be liable to you or any third party in connection with or as a result of any such modifications, suspensions or discontinuances. 

Governing Law and Venue 

This Agreement is deemed entered into in the State of Florida and is governed by and will be construed in accordance with the internal laws of the State of Florida, without regard to the conflict of laws principles of such jurisdiction. All proceedings, disputes, claims or controversies arising out of or relating to the Site and/or this Agreement shall be brought and heard exclusively 

(a) for those brought by you, in the state or Federal (if a basis for Federal jurisdiction exists) courts located in the state of Florida, and (b) for those brought by us or any of our Related Parties in the state or Federal (if a basis for Federal jurisdiction exists) courts located in or nearest to Florida, or in any court located in a jurisdiction in which you reside, are organized or incorporated, and/or from where you accessed the Site. You hereby irrevocably consent to the personal and subject matter jurisdiction of such courts and waive any claim that such courts represent an inconvenient or otherwise inappropriate venue or forum. Alive and Kicking, LLC controls and operates the Site from its offices in Florida. Alive and Kicking, LLC does not represent or warrant that the Site, any Site Features and/or any Site Content is appropriate or available for use in other locations. Persons who choose to access the Site from other locations do so on their own initiative, and are responsible for compliance with local Laws, if and to the extent applicable. 

Miscellaneous 

Alive and Kicking, LLC's failure to insist upon or enforce strict performance of any provision of this Agreement shall not be construed as a waiver of any provision or right. Neither the course of conduct between us and you nor trade practice shall act to modify any provision of this Agreement. Alive and Kicking, LLC may assign its rights and duties under this Agreement to  

any party at any time without notice to you. You agree that regardless of any statute or Law to the contrary, any claim or cause of action by you arising out of or related to the Site and/or this Agreement must be filed by you in an appropriate court of law within six (6) months after such claim or cause of action arose or it will be forever barred. If any provision of this Agreement, or the application thereof to any person or circumstances, is found to be invalid or for any reason, unenforceable by any court having competent jurisdiction, (a) such provision will be deemed amended to the least extent possible to render it valid and enforceable in a manner that preserves the original intent of the provision as much as possible, and (b) the invalidity or unenforceability of such provision shall not affect the validity and application of the remaining provisions of this Agreement, which shall remain in full force and effect. No waiver of any term of this Agreement or the breach thereof will be effective unless in a writing signed by the party to be charged with such waiver. No waiver of any term of this Agreement or the breach thereof will be deemed a further or continuing waiver of such term or any other term or the breach thereof. This Agreement constitutes the complete and entire agreement between you and us with respect to the subject matter hereof, and supersedes all prior agreements and understandings, written, electronic or oral, in relation thereto, unless expressly agreed otherwise in a written agreement signed by authorized representatives of both you and us. The section titles in this Agreement are for your convenience only and do not have any legal or contractual effect. 

Modifications and Amendments 

This Agreement may not be modified or amended by you under any circumstances. We may amend or modify this Agreement (in whole or in part) at any time and from time in our sole discretion without prior notice to you by updating this page and/or posting such amendments or modifications and/or a revised version of this Agreement on the Site. You agree that you shall not be entitled to any notice of such modifications, amendments or revised versions (collectively "Amendments") and waive any rights to the same. Such Amendments shall be effective and binding on you as a user of this Site immediately upon posting. Your use of this Site after such posting shall be deemed acceptance of the posted Amendments. Therefore, we urge you to review this Agreement frequently. Notwithstanding the foregoing, however, we may, in our sole discretion, effect an Amendment by direct notice to you, in which case the Amendment will be effective upon such notice. 

Ownership 

Alive and Kicking, LLC exclusively retains all intellectual property rights (including patents, trademarks, copyrights, and trade secrets) and moral rights (including, rights of attribution and authorship) throughout the world in and to all Site Content and all derivative works and improvements based thereon (as each of those terms or their equivalents is defined and applied under any applicable Law). The Site and the Site Content are protected by United States and worldwide intellectual property and other Laws, including, without limitation, those relating to copyrights, trademarks, privacy and publicity, and the regulation of communications, and any unauthorized copying, displaying, or other use of any of the Site Content may violate one or more of these Laws. Some Site Content on the Site is provided or reproduced with permission  

from third party sources, and that Site Content is the property of those third party sources. You may not reprint, republish, resell or redistribute these materials in any form or manner without our express written consent or the express written consent of the applicable rights holder. If you violate these restrictions, you may be subject to civil and criminal penalties. 

Notice of Copyright Infringement 

If you are a copyright owner who believes your copyrighted material has been reproduced, posted or distributed via the Site in a manner that constitutes copyright infringement, please inform our designated copyright agent by sending written notice by U.S. Mail to the Company Address or by e-mail. Please include the following information in your written notice: (1) a detailed description of the copyrighted work that is allegedly infringed upon; (2) a description of the location of the allegedly infringing material on the Site; (3) your contact information, including your address, telephone number, and, if available, e-mail address; (4) a statement by you indicating that you have a good-faith belief that the allegedly infringing use is not authorized by the copyright owner, its agent, or the law; (5) a statement by you, made under penalty of perjury, affirming that the information in your notice is accurate and that you are authorized to act on the copyright owner's behalf; and (6) an electronic or physical signature of the copyright owner or someone authorized on the owner's behalf to assert infringement of copyright and to submit the statement. Please note that the contact information provided in this paragraph is for suspected copyright infringement only. Contact information for other matters is provided elsewhere in this Agreement or on the Site. 

Questions and Comments 

If you have any questions relating to this Agreement, the Site, any Site Features, any Site Content, and/or Alive and Kicking, LLC, you may contact us using the contact information made available on the Site. 

Movement Matters

Footwear can influence how we move. Peluva is a five-toe minimalist shoe, 

I personally wear & believe supports a more natural approach to movement.
EXPLORE PELUVA https://www.peluva.com 

Copyright © 2026 Norm Ikonen & Alive and Kicking LLC - All Rights Reserved.


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